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STEM And Sports Have Never Been Closer Together…

November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years...

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Live Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn...

Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail...

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Revisiting The Four P’s For Storytelling…

A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of...

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We Asked Our Students For Some Brands They Are Watching: An Always...

One of the best learning experiences we have each semester is when we ask our students what brans are on their watch list and why. While you usually get the conventional…Nike, adidas, Tesla, Google,...

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A 2024 Communications Wish…More Bridges, Less Walls In Cooperative Storytelling…

A few weeks ago I was having lunch and then some calls with colleagues who have “Been around,” as they say. Not complainers, learners, observers both in traditional media roles and in the...

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National Popcorn Day…Sports Ties Anyone?

Friday is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by...

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Next Step of Growth…Not Men’s Sports or Women’s Sports…Just Great Stories.

“We are tapping into a narrative that doesn’t involve gender.”  Colie Edison,   Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by...

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Next New Title In Sports…AI Honcho…Is Coming…

We have written about those first mover jobs to look for in the past…from Director  of Gaming to Head of Health and Safety and so on. A few recent articles, and lots of talk, have led us to the next...

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With Crocs Sports Now Abounding With Gen Z, Can Jibbitz Nights In Sports Be...

So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of...

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Amplifying Your Message; Keep The External Noise External…

A while ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they...

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